- The Italian car market declined by almost 50% after its sales peak in 2007. From a level close to 1.4 million vehicles in 2013 (against 2.7 million in 2007), in 2014 the Italian market is finally experiencing a reboot (Inovev forecasts a 5% increase in 2014 ). We will therefor remain far below the levels of 2007, and even below the levels of 2008 to 2010, at the time the market exceeded 2 million units each year.

- Following this growth, and taking into account of the economic outlook in Italy for 2015 (growth of 1.1% according to the IMF and the European Commission), the Italian automotive market could grow by 6.5% next year.

- However, growth forecasts may vary if the government introduces a new "scrappage scheme”. Indeed, the Italian government (prompted by the National Automobile Dealers Association) is considering tax incentives for individuals and company fleets. The duration and extent of these incentives will therefore automatically affect the market growth in 2015.

- Italy is one of Europe's main importing countries: 86% of vehicles sold in Italy are imported from abroad in 2014, almost as much as in Britain.

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