- With the gradual opening of the Korean market (particularly following custom agreements between Europe and South Korea), the Hyundai-Kia group suffers more and more from the pressure of its foreign competitors. Despite a Korean PC + LCV market increase (+7% over the nine months of 2014), the share of the Hyundai-Kia group market declined in 2014, to less than 70% (against nearly 77 % in 2009).

- The last three months are rather interesting: 69.7% market share in July, 68.4% in August and 67.3% in September. The Hyundai-Kia group has been losing 1 point of market share every month since the summer.

- However, the first Korean manufacturer (fifth worldwide manufacturer) offset the decline in its domestic market by an increase in its market share in the BRIC countries (Brazil, Russia, India and China). Thus, Hyundai-Kia strengthens its third place in China (9% market share) with sales up by 8.2% (9 months 2014 / 9 months 2013). In India, the Group maintained its second place (16% market share) with sales up by 8% over the nine months of 2014. In Russia, despite declining sales (-4.4% in 9 months 2014), the group's market share is growing (15% market share) since the Russian market has as a whole declined much more (-13%). In Brazil, Hyundai-Kia is still a small manufacturer, but its market share grows month after month (sales up 13% over the first nine months of 2014). Its HB20 model was the fourth best-selling model in September (nearly 10 000 units).

- On the other hand, the market share of the Korean group stagnated in mature markets, such as the United States (8% market share) despite sales increase of 8% over the nine months in 2014 and in Europe (6% market share) despite sales up 1.5%.

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