In June 2014, China had 23 348 passenger cars dealerships
 

According to the results of a study conducted by an Inovev partner in China, the Chinese mainland had in June 2014, 23 348 passenger cars dealerships. This result, is to be compared to the 21 756 counted in July 2013, shows an increase in the number of dealers in China.


However, this figure hides differences based on carmaker strategies. Indeed, due to the large number of small local carmakers, dealers selling domestic brand vehicles account for nearly half of the retaillers (11 299 dealership). However, the sales efficiency (volumes of monthly sales per dealership) is below 48 units. Moreover, the declining sales of local Chinese carmakers in 2014, suggests that the rate of sales will further decline  in the second half of this year.


Behind Chinese brand dealerships, Japanese brands come next with 4 603 dealerships, European brands had 4 313 dealerships, American brands had 1 937 dealerships and finally Korean brands had 1 196 dealerships. By group, VW is most present in the country with 2 122 dealerships.


Wuling, VW and Audi are the brands with the most significant sales efficiency rate (respectively with 277 units, 171 units and 144 units), followed by BMW (83 units) and Mercedes (77 units). Japanese brands are less efficient with a sales efficiency of 64 units, less than half of the efficient obtained by Korean brands (122 units), while there was 4 times more Japanese dealerships than Korean ones.


Finally, the coastal provinces of Shandong, Guangdong, Jiangsu and Zhejiang are the ones who opened the most dealerships in recent years. However, dealerships should now be opening more and more in inland cities and medium-sized cities, following the  sales growth in these areas.

 

14-31-5  


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