The Spanish market for PCs increased by 18.3% in 2014 (1/2-General)
 

The Spanish market grew by 23.4% in December to 73 440 units. Over the total 12 months of 2014, the Spanish market rose by 18.3% to 855 308 units (against 722 703 units in 2013).


This good result confirms the relaunch of the market, facilitated by the scrappage bonus (PIVE Plan) in place since October 2012. Nevertheless, we still remain far below the figures recorded in the years 2000-2007 when the Spanish market ranged between 1.4 and 1.6 million PCs annually.


There is still a long way to go to get back to pre-crisis levels. Also, we can not be certain that this market will reach its old levels. According to Inovev it may not reach the one million unit threshold before 2018, if the PIVE plan is interrupted in 2015.


A more optimistic scenario takes into account a continuation of the PIVE plan over a long period (like in the days of the RENOVE plan in the late 90s and early 2000s) which could allow the Spanish market to get close to 1.2 million PCs in 2017 (200 000 more than in the first scenario). This scenario is closer to the figures recorded in the years 2000-2007 that the first scenario, while remaining under 200 000 to 400 000 units.

 

15-01-3  

 

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