The Australian PC + LUV market declined by 2% in 2014 (1/2)
- The Australian PC + LUV market declined by 2.0% in 2014 compared to 2013, to 1 081 899 units. Sedans totalled at 531 596 units (-6.1%), SUVs 352 347 units (+ 5.6%) and light trucks (vans and pickups) 197 956 units (- 3.2%). The Australian market has limited its decline through the increase in SUV sales a segment that now represents 32% of the market, however even this could not fully offset the decline in sales of sedans and light trucks. Sales to individuals (PCs) remained stable while fleet sales declined by 6.6%.
- The ten best-selling brands in the Australian market were: Toyota (203 501 sales, 18.3% of the market), Holden - owned by GM - (106 000 sales, 9.5% of the market), Mazda (101 000 sales, 9%), Hyundai (100 000 sales, 7%), Ford (80 000 sales, 7.2%), Mitsubishi (69 000 sales, 6.2%), Nissan (66 000 sales, 6%), Volkswagen (55 000 sales, 5%), Subaru (40 000 sales, 3.6%) and Honda (33 000 sales, 3%).
- This classification requires some more details: Toyota, Holden and Ford are the last brands that still produce vehicles in Australia. There is therefore a positive effect induced by "local production" for Toyota and Holden that are the market leaders.
- On the other side, it should be noted that the three manufacturers will terminate their car production in the country over the next two years: 2016 for Ford and 2017 for Holden and Toyota. In 2018, all vehicles sold in Australia will be imported from North America, Asia and even Europe.
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