- The Fiat 500 is the best selling car of the A segment in Europe in 2014, as in 2013. Between 2004 and 2012 the market leader was the Fiat Panda and before that the Renault Twingo ruled between 1995 and 2003. Its important to see that currently the Fiat 500 and the Fiat Panda are competing on the same market but aren't poaching each other’s market share.

- A-segment, which is currently the 4th largest segment behind segments C, B and D vehicles. It accounts for 9% of European sales, against 38% for segment C, 33% for segment B and 13% for segment D. For years A segment usually accounts for one out of ten sales, on the other hand this is no longer true when the government implements scrappage schemes, that benefit A segment the most.

- In 2014, the Fiat 500 holds 1,2% of the European market, but 13,6% of sales in segment A. It was originally launched in a 3 door version and later on a 5 door version (500 L, launched in 2012). After that a 5 door SUV version was launched  in 2014 (The fiat 500 X) but, both 500L and 500X are large and should be integrated in the B segment.

- The Fiat 500’s main competitors are the Fiat Panda (13,4% of segment A), Volkswagen Up (10,9% of segment A), Renault Twingo (7,3% of segment A), Hyundai i10 (7,1% of segment A), Toyota Aygo (6,0% of segment A), Peugeot 107/108 (5% of segment A), Opel Adam (4,9% of segment A) et Citroën C1 (4,8% of segment A).

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