- While Renault and Mercedes have recently announced their will to both market  a midsize pickup based on the next generation of Nissan Navara pick-up, for its part Fiat has just announced that it will market a pickup (which will be the same size) based on the Mitsubishi L200 pickup.

- These announcements highlight the interest of major manufacturers for the midsize pickup category whose sales are expected to grow significantly in emerging markets, including South America, Southeast Asia, Africa and the Middle East. In 2014, nearly two million pickup in its class were sold worldwide, the main actors are the Toyota Hilux (450 000 units in 2014), Isuzu D-Max, Mitsubishi L200, Ford Ranger and Nissan Navara.

- The Fiat badged model will be manufactured by Mitsubishi in Thailand (which is a country specialized in producing midsize pickups), on the same assembly lines as the recently restyled L200. For Fiat, it is an opportunity to embark on a segment where it is not present. For Mitsubishi, this partnership will increase its production volumes in Thailand and worldwide to compensate the termination of SUV deliveries for the PSA group (Peugeot 4008 / Citroën C4 Aircross).

- The new Fiat pickup will be marketed in Europe and South America from 2016. No sales forecast has been announced. Inovev expects a production of 15 000 units per year, i.e. 1/10 of the volume of the Mitsubishi L200.

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