- The global market for B segment vehicles is growing. It could reach 2 million units in 2015, against 1.7 million in 2014, 1.2 million in 2013 and 0.7 million in 2012. In Europe (including Russia and Turkey), the production of SUVs will increase by 37% to reach almost one million units in 2015 compared to 2014. The market leaders are the Renault Captur (200 000 units in 2015), Peugeot 2008 (170 000 in 2015), Opel Mokka (140 000 in 2015) and Nissan Juke (125 000 units in 2015).

- In this context, the Korean manufacturer Hyundai introduced its new segment B SUV, the Creta, that in fact reuses the entire model presented and marketed in China since last year under the name iX25.

- The Creta (named after the Mediterranean island) will be marketed in Europe and Russia from 2016. Inovev forecasts a production of about 60 000 units per year in Europe. The models sold in Europe and Russia will come initially from South Korea, but if success in this market is significant, it is possible that this model may be manufactured locally in the Czech Republic (on the site of Nosovice) or Turkey ( on the site of Izmit). The Czech site has a capacity of 300 000 units per year (production in 2014: 250 000 units). The Turkish site has a capacity of 200 000 units per year (2014 production: 200 000 units), which could however be increased to 300 000 units per year.

- The Creta, 4.27 m long, 1,78m wide and 1.63 m high, will be available in Europe with petrol and diesel engines of 1600cc, already available today in the Hyundai range. In view of recent releases from the Hyundai-Kia group, it would not be surprising to see in a year or two, a comparable model in the Kia range being launched, even if the Soul (4.14 m) currently attempts to fulfil this gap in the market, it has a fairly limited success.

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