- The market for segment F vehicles represented 600 000 global sales in 2014, including 300 000 sedans and almost as many SUV, the rest being coupes and convertibles. The main sedans available in this segment are the Mercedes S-Class (80 000 units produced in 2014), BMW 7 Series (42 000 units in 2014), Audi A8 (30 000 units in 2014), Jaguar XJ (20 000 units in 2014 ) and Lexus LS (17 000 units in 2014). In Europe, the first four models mentioned above are the bestselling models, while in the USA and China, the Lexus LS is one of the best selling models. In the USA, the equivalent models from Cadillac and Lincoln have gradually disappeared, but Cadillac will return in this segment with the upcoming launch of the CT6 that will try to shake hierarchy in its home market and in China.

- It is in this context that BMW introduced the sixth generation of the 7 Series. Built like all 7 Series on the site of Dingolfing(Germany), the new 7 Series will attempt to compete with the Mercedes S-Class which was sold at nearly 80 000 units per year. Previous 7 Series only reached 50 000 units sold per year on average. Inovev expects for the new generation amounts equivalent to the previous one, i.e. 50 000 annual sales.

- The new 7 Series is distinguished by a weight loss of almost 130kg compared to the previous generation, with a mixed composition of carbon fibre reinforced plastic, aluminium and high-tensile steel. It will again be available in two lengths (5.10 m and 5.24 m, i.e. 2.5 cm more than the previous generation).

- The new model will be equipped initially with a six-cylinder petrol engine 3.0-liter turbo developing 320hp (740i), an eight-cylinder petrol 4.4-liter bi turbo 445hp (750i) and a four-cylinder engine 2.0 litter turbo coupled to an electric motor developing 326hp (740i), the latter being a plug in rechargeable version that will be marketed in the first half of 2016.

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