Assessment of US sales (PC+UV) for the first six months of 2015
- In the first half of 2015, the US market (PC + UV) increased by 2.8% to almost 8.6 million units, compared to the same period last year. Unlike local car production, sales of commercial vehicles rose (+ 8% reaching 4.7 million units), while sales of passenger cars stagnated at nearly 3.9 million units.
- Like Europe, sales of SUVs were up (+ 12.7% reaching 3 million units) while those of MPV were down (-15.2% decreasing to 275 000 units). Pick ups continued to grow (+ 11% reaching 982 000 units). The D segment (EU definition) is the largest in the US market and rose by 5.7% (to 3.3 million units), driven by the renewal of SUVs. Its interesting to note the growth of the urban segment (segment B), which increased by 12.5% to 380 000 units, which mainly benefited Japanese brand vehicles.
- Most mainstream brands in this market have benefited from the growth of the American market, whose leaders are: Ford (+ 1.5% reaching 1.3 million units), Chevrolet (+ 2.5% reaching 1.05 million of units) and Toyota (5.2% reaching 1.04 million units). In the FCA group, while Chrysler experienced strong growth (+ 21% reaching 177 000 units), Dodge was down (-16.2% decreasing to 257 000 units). It is interesting to point out the performance of the first premium brand in the country, Lexus, growing by 14.5% (159 000 units), overtaking BMW (-1.4% decreasing to 155 000 units).
- By model, the F series remained the market leader, despite a slight drop in sales (-2.4% decreasing to 357 000 units). Its competitor, the Chevrolet Silverado progressed by 14.6% (276 000 units). Finally, the Chrysler 200 experienced strong growth, recently renewed, it saw its sales jump by 136% to 106 500 units.
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