Assessment of Sales in South Korea (PC+LUV) for the first 6 months of 2015
- The Korean automotive market (PC + LUV) was up 6.2% in first half of 2015 compared to the same period last year. It exceeded 857 000 units against 807 000 units the previous year, recording an extra 50 000 units.
- It is the Hyundai-Kia group that benefited the most from the overall rise of the market with an increase of 3.2% (or 16 500 more vehicles than last year), thanks to the new product effect (Kia Sorento, Kia Carnival). However, the share of the national group declined slightly from 63.2% to 61.5% in first half 2015. The manufacturer that has increased its market share the most (from 4.1% to 5, 3%) is SsangYong (Mahindra group), with its new compact SUV, the Tivoli which was sold at nearly 20 000 copies in Korea over the period.
- Thanks to the good sale figures achieved by the Kia Sorento, Hyundai iX35 (Tucson), SsangYong Tivoli and Samsung QM3 (a rebadged Renault Captur imported from Spain), the SUV category rose to 25% of the total market.
- By model, the first nine models sold are manufactured by _ Hyundai-Kia, the first being a light utility named Porter (52 000 sales). This model is ahead of the Sonata (50 000 sales), Picanto (43 000 sales), Grandeur (42 000 sales), Elantra (40 000 sales), Sorento (39 000 sales), Santa Fe (38 000 sales), Carnival (33 000 sales) and Tucson (30 000 sales). The first imported foreign car is the Mercedes E-Class (9000 sales), which precedes the BMW 5 Series (8 000 sales).
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