German market Forecast for 2016 (PC+LUV)
- The German automotive market (PC + LUV) is expected to reach a volume of 3.4 million units in the full year 2015, against 3.2 million the previous year, which represents an increase of nearly 6 % compared with 2014. In the first nine months of 2015, the market experienced a 5.3% increase.
- This increase is higher than expected. It highlights that Germany benefits from a large reserve of orders and favourable economic conditions.
- According to OECD, economic growth is scheduled to strengthen in 2016. It is indeed deemed that a robust labour market, low interest rates and low oil prices will sustain private consumption. Weaker demand from emerging market economies will gradually be offset by stronger exports to other euro area economies.
- For 2016, Inovev expects a 2% increase of the German market, which represents a volume of nearly 3.5 million units (PC+ LUV).
- Following new German models, to be launched in 2016 and which can stimulate the market during the year, are worthy to mention: Mercedes E-Class, Ford Fiesta, Opel Astra (launched at the end 2015), Opel Meriva, Audi A4 (launched in 2015), Audi A5, VW CC, VW Polo and VW Tiguan. Most of these models will be launched before the end of this year.
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