H1 2015 Sales in Malaysia: Down 3.3 Percent
- Malaysia's automobile sales volume in the first six months of 2015 dropped 3.3 percent compared to the same period of 2014 to 322,184 units. Increased household expenses due to the introduction of a new tax on goods, cooled down consumer sentiment. In addition, economic slowdown and stricter automobile loan regulations further weakened the market.
- The passenger car (PC) segment fell 3.5 percent to 286,533 units, while utility vehicles declined two percent to 35,651 units. In the PC segment, while passenger cars, MPCs and passenger vans dropped, SUVs realized a significant rise, up 58.7 percent. The driver of SUV growth was the Honda HR-V which entered the market in February 2015.
- Looking at sales by brand, Perodua and Honda excelled, while Proton and Toyota declined. Perodua increased 14.8 percent to 108,502 units, boosting market share 5.3pp to 33.7 percent. The Axia performed especially well, selling some 54,000 units. Year-round sales of Perodua in 2015 are aimed to exceed 200,000 units. Proton dropped 20.4 percent to 50,206 units. Due to poor results of the Iriz, which was released in the second half of 2014, the brand's share declined 3.3pp to 15.6 percent. Honda went up 17.2 percent to 43,596 units, improving share 2.4pp to 13.5 percent and surpassing Toyota to become top carmaker among foreign brands. Strong sales are the result of robust performance of the City and Jazz and the launch of the HR-V which pushed up SUV sales 2.8 fold. In contrast, Toyota decreased 24.1 percent to 38,796 units, posting a decline of all automobile types.
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