Overview of the Japanese market in 2015
- The Japanese car market experienced a significant drop (-9.3%) to 5.05 million PC + LCV, which corresponds to the average volume recorded by this market since 2007, although this average was of 6 million between 1998 and 2006 and even 7 million between 1989 and 1997. The main feature of this market is that it has not seen any growth for the last twenty years and has remained stagnant since 2007.
- The Toyota group (43.0% market share, -6.5%) which is the only one to have _ four brands in Japan (Toyota, Daihatsu, Hino, Lexus) dominates the Japanese market, far ahead of Honda (14, 4% of the market, -14.4%), Suzuki (12.6% market share, -19.2%), Renault-Nissan (11.9% market share, -11.9%), Mazda (4, 9% of the market, + 9.4%), Subaru (3.2% market share, -4.3%) and Mitsubishi groups (2.9% market share, -12.7%). In a generally declining market, only Mazda manages to rise compared to 2014. Toyota and Subaru managed to limit the decline in sales. By brand, Toyota (28.7% market share, -4.0%) remains well ahead of its competitors Honda, Suzuki, Nissan, Mazda, Subaru and Mitsubishi.
- The ten best-selling models are: Toyota Prius C (215 525 units), Honda N-Box (184 920), Daihatsu Tanto (157 756), Nissan DAYZ (150 696), Toyota Prius (127 403) Daihatsu Move (120 835) Suzuki Alto (120 034), Honda Jazz (119 846), Toyota Corolla (109 027) and Suzuki Wagon R (108 107). The Toyota group _ ranked five models in the top 10.
- Foreign imports remain very low in 2015 (they represented only 5.7% of the Japanese market).
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