Overview of the Brazilian market in 2015
- The Brazilian automotive market experienced a third year of falling sales (-26.6%), much higher than in 2013 or 2014. The volume of PC + LCV sales dropped from 3.5 million units in 2014 to 2.5 million in 2015, while it was close to 4 million in 2012. in fact, the poor economy (falling prices of raw materials) is the main cause of the fall of the Brazilian market for the past two years. In addition, the increase in car taxes has not encouraged a revival of auto sales in Brazil.
- The FCA group (18.8% market share, -31.6%) is the Brazilian market leader, ahead of the Volkswagen group (15.3% market share, -33.5%). Followed by the GM _ (15.1% of the market, -33.0%), Ford (10.4% market share, -13.6%), Renault-Nissan (9.4% market share, -21.5 %), Hyundai-Kia (8.6% market share, -15.6%), Toyota (6.8% market share, -10.3%), Honda (6.0% market share, + 17.0 %), PSA (2.1% of the market, -41.4%) and Mitsubishi groups (1.6% market share, -30.8%). Only Honda is progressing on this weak market.
- The ten best-selling models in 2015 are: Fiat Palio / Siena (181 757 units), Hyundai HB20 (163 674), Chevrolet Onix (125 931), Ford Ka (124 247), VW Gol (82 746) VW Fox (79 590), Fiat Uno (79 461), Renault Sandero (78 174), Chevrolet Prisma (70 336) and Toyota Corolla (67 339). The FCA _, VW and GM groups each place two models in the top 10.
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