Overview of the Turkish market in 2015
- The Turkish automotive market experienced in 2015 a turnaround which resulted in a growth of 27.2% compared to 2014, thus registering a new record of 976 000 vehicles (against 767 000 the previous year). The damaging crisis of 2001-2002-2003 that saw the Turkish market collapse is now completely forgotten, and the economy appears robust, especially with a very low oil prices that favors the market. Manufacturers installed in the country continue to increase their production capacities, and only very strong regional tensions could lead them to review their strategy. Since 2010 however, the market moves in spurts, which means that 2016 could well decrease again.
- The Volkswagen group (23.1% market share, + 28.6%) became the leader of the Turkish market, ahead of the Renault-Nissan group (22.8% market share, +20.5%). Followed by the Hyundai-Kia group (8.8% market share, +14.4%), FCA (7.1% market share, + 21.2%), Toyota (6.6% market share, +39.9 %), Ford (6.5% market share, + 26.5%), GM (6.5% market share, +18.0%), PSA (5.4% market share, + 25.2%) BMW (4.5% market share, + 21.0%) and Daimler (4.2% market share, +31.3%). The largest increases go to Toyota, Daimler and Volkswagen.
- The ten best-selling models in 2015 are: Toyota Corolla (35 237), Fiat Linea (35 041), Renault Fluence (33 764), Renault Clio (31 077), VW Passat (30 249), Ford Focus ( 27 442), Opel Astra (24 909), VW Golf (24 400), Renault Symbol (23 922) and Hyundai i20 (21 872). The Renault-Nissan group ranks three models in the top 10 and the VW group ranks two. Fiat has continued to lose ground in the Turkish market for the past fifteen years. The manufacturer relies on the new Tipo (Aegea) to boost its sales.
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