Overview of the Australian market in 2015
- The Australian automobile market grew by 3.8% in 2015, to a volume of 1.12 million vehicles (passenger vehicles and light utility vehicles), which is a new record for this market.SUVs represented 36.5% of sales in 2015, versus 32.5% in 2014. In addition to this, sedans accounted for 46% of sales in 2015, compared to 49% in 2014. Sales of pickup trucks remained stable at 10% of the market.
- By brand, Toyota (18.3% of the market, +1.0%) remains the leader in the Australian market, well ahead of Mazda (10.2% of the market, +13.2%), Holden-GM (9.2% of the market, -3.0%), Hyundai (9.1% of the market, +2.0%), Mitsubishi (6.4% of the market, +4.5%), Ford (6.3% of the market, -11.6%), Nissan (5.9% of the market, +0.1%), Volkswagen (5.4% of the market, +9.9%), Subaru (3.9% of the market, +7.6%) and Honda (3.6% of the market, +21.5%). Of these ten brands, only two American brands (Holden and Ford) saw their sales decrease in the Australian market last year. This market is becoming progressively Japanese-dominated (Japanese brands accounted for 48% of sales last year, compared to 47% the year before).
- The ten best-selling models in the Australian market in 2015 were the following: Toyota Corolla (42 073 vehicles), Mazda 3 (38 644), Toyota Hilux (35 161), Hyundai i30 (32 306), Ford Ranger (29 185), Holden Commodore (27 770), Toyota Camry (27 654), Mitsubishi L200 (25 338), Mazda CX5 (25 136) and Volkswagen Golf (22 662). Of these ten models, five are manufactured domestically (Corolla, Camry, Hilux, Ranger, Commodore), but will no longer be from 2018 onwards as all Australian automobile factories will cease operations at the end of 2017. Three pickup models figure among the ten best-selling models in Australia (Hilux, Ranger, L200).
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