The Japanese market of hybrid vehicles (HEV) in 2016
- With nearly one million HEVs (Hybrid Electric Vehicles) which will be sold in Japan in 2016, the Japanese market is still the world market for HEVs, far ahead of the US (just over 300,000 in 2016), Europe (a little over 200 000 in 2016) and China (less than 50 000 in 2016).
- This is explained by the fact that Toyota is promoting this type of engine since 1997 and applied it to most of its models, so that half of Toyota currently sold in Japan are HEVs, two thirds of HEVs sold in Japan are Toyota and HEVs account for a quarter of the Japanese market.
- In comparison, the market of BEV (Battery Electric Vehicles) and PHEVs (Plug-in Hybrid Electric Vehicles) is very low in Japan: only 30,000 sales in 2016.
- The Japanese market of HEVs had declined in 2015, but rose again in 2016, due to the renewal this year of the Toyota Prius which occupies a prominent place in Japan (23% of the HEV market).
- Five Toyota models are positioned in the top 10 hybrids in 2016.
The other five models in the Top 10, coming from Suzuki, Nissan and Honda brands are totally unknown in Europe and North America. These carmakers offer models specific to Japan, which represent a third of HEVs sales in Japan.
The other five models in the Top 10, coming from Suzuki, Nissan and Honda brands are totally unknown in Europe and North America. These carmakers offer models specific to Japan, which represent a third of HEVs sales in Japan.
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