Toyota and Suzuki could come together to form the world number one
- Toyota announced that it was negotiating an alliance with its compatriot Suzuki, a “midgets” specialist, in a context of consolidation of the automotive industry in Japan (Mitsubishi was bought back 34% by Nissan in October).
Toyota and Suzuki have justified this joining process by the recent changes in the sector.
Toyota and Suzuki have justified this joining process by the recent changes in the sector.
- According to Inovev, the takeover of Mitsubishi by Nissan and the dynamism of the Volkswagen group could relegate the Toyota group (current perimeter – without Suzuki) from the first to the third place worldwide.
A rapprochement between Toyota and Suzuki would allow this group to take the first place worldwide.
Toyota sells 10 million vehicles a year and Suzuki 3 million, a total of 13 million vehicles per year. This group would overpass the Volkswagen and Renault-Nissan-Mitsubishi groups in terms of sales volume.
A rapprochement between Toyota and Suzuki would allow this group to take the first place worldwide.
Toyota sells 10 million vehicles a year and Suzuki 3 million, a total of 13 million vehicles per year. This group would overpass the Volkswagen and Renault-Nissan-Mitsubishi groups in terms of sales volume.
- By joining Suzuki, which has a dominant position in India (56% market share), Toyota can hope to gain strength in this country where it has not really taken off, and more generally in the emerging markets of Asia. Suzuki could also benefit from the commercial strength of Toyota, in addition to its hybrid or fuel cell technologies. Finally, this group will become the undisputed world leader of midgets, thanks to its two brands Suzuki and Daihatsu (a wholly owned subsidiary of Toyota since 2016). Nearly 2 million midgets of the two brands are sold each year in the world, mainly in India and Japan.
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