Geely creates the brand Lynk & Co
- The Chinese manufacturer Geely (owner of the Swedish Volvo) has just finalised the creation of a new car brand called Lynk & Co. The Chinese manufacturer aims to sell 500,000 vehicles under this brand each year from 2020. Its models will be based on Volvo (CMA) platforms. It is to note that the Geely group sold 1.04 million vehicles in 2015, including 0.54 million under the Geely brand and 0.5 million under the Volvo brand.
- The first model Lynk & Co (a compact SUV called 01) was unveiled this month and will be marketed in China at the end of 2017, then in Europe and the US at the end of 2018. Other models will follow, including electric and hybrid vehicles .
These vehicles will all be assembled in China.
These vehicles will all be assembled in China.
- The brand wants to innovate by offering a vehicle delivery service and a service to exchange its vehicle for another model after two years. Its models will only be distributed via a website, not through a network of dealers (like the Tesla). And while carmakers usually first design a vehicle and then integrate connected services, Lynk & Co has done the opposite, the vehicle being designed around its connectivity services.
- Geely wants to make Lynk & Co the first Chinese brand to clearly differentiate itself from other car brands and to have a global base. The project seems very ambitious but hardly feasible.
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