Imports of Premium cars in China in 2016
- Sales of Premium cars now account for nearly 10% of the Chinese market (23% in Europe, 12% in USA),
ie 1,537 million vehicles in the first 9 months of 2016 out of a total of 16,685 million vehicles of all makes.
ie 1,537 million vehicles in the first 9 months of 2016 out of a total of 16,685 million vehicles of all makes.
- Premium car sales increased by 11% in the first nine months of 2016 compared to the first nine months of 2015, while the Chinese market as a whole increased by 15% over the same period. This difference is explained by the fact that the Chinese market was boosted in 2016 by the reduction of taxes on small models, which gave more advantage to Chinese brands than Premium brands that sell quite a few small models.
- As for the premium car sales in China in 2016, it may be observed that:
§75% Premium vehicles come from the German brands Audi, BMW and Mercedes (this proportion was 74.5% in 2015).
§Mercedes increased its sales by 21% in 2016, while Audi increased its sales by 9% and BMW by 6%.
§65% are produced in China (mainly Audi, BMW and Mercedes) and 35% are imported from abroad.
§Imports in China of Mercedes and BMW continue to increase (+ 20% for each of the two brands) while Audi continues to reduce them (-30%). Only part of their range is currently produced in China.
§Imports of premium cars in China have decreased overall by 5% in 2016 compared to 2015.
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