PSA will produce a new pick-up in Tunisia from 2018
- The PSA group will produce a new pick-up in Tunisia from 2018. A local assembly site will be opened for this purpose, with a capacity of 1,200 units per year, where the manufacture of the new model will start from the summer of 2018.
- The production capacity of this assembly site is not significant for the Tunisian market. The installed capacity will be just over 2% of the Tunisian market (55 000 “Passenger Cars + Light Utility Vehicles” registered in 2015). But it is significant for the PSA sales: capacity superior to 20% of the volume of sales of the Peugeot brand. Peugeot registers currently 5,500 “PC + LUV” per year in Tunisia (208, 301, Bipper and Partner), being so the fifth carmaker in the country, in terms of sales. Peugeot is behind Renault, Kia, Volkswagen and Citroën. If only PCs are taken into account, Peugeot is fourth (see graph here below).
- This industrial project in Tunisia (with the support of STAFIM, the local Peugeot importer) is part of a broader PSA development strategy in Africa and the Middle East: construction of a plant in Kenitra, Morocco (100,000 cars per year from 2018 onwards), discussions under way for an industrial plant in Algeria, restart of production in Iran (100,000 cars in 2017 and 350,000 per year from 2020). PSA intends to reduce its dependence from the European market and take advantage of the potential of the Africa-Middle East region, which is expected to increase from 5.3 million vehicle sales in 2015 to 8 million in 2025, an increase of 50 % in ten years.
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