Japan 15 Top Models in 2016
- Of the total of 4.15 million new passenger cars sold in Japan in 2016, the Toyota Prius (fully renewed last year) has regained its leading position (248,000 units), ahead of the Honda N-Box (186,000 Units) and Toyota Aqua (168,000 units). In addition, the new generation of Prius has taken nearly 50,000 customers from the less recent Aqua (called Prius C in some markets), the Aqua being a hybrid car (gasoline-electric) like the Prius.
- Of the fifteen best-selling cars in Japan in 2016, there are 4 Toyota, 4 Suzuki, 3 Honda, 2 Nissan and 2 Daihatsu. Suzuki and Daihatsu remain specialised in the midget (K-car) segment, which constituted 33% of the Japanese market last year.
- The midgets correspond to the European A car segment. Of the fifteen best-selling cars in Japan in 2016, there are 9 midgets and 6 upper segment cars (3 in segment B and 3 in segment C).
- The Toyota Corolla (segment C sedan) which is one of the best-selling cars in the world (990,000 units in 2016) is only thirteenth in the Japanese market.
- SUVs fail to penetrate the Japanese market, with a market share of only 11% in 2016, against 26% in Europe, 37% in China and 39% in the USA. Minivans account for 20% of the Japanese market. Sedans account for more than two-thirds of the Japanese market (69%).
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