Honda Group Global Market Situation in 2016
- The Honda Group (Honda, Acura) has released sales figures for 2016. Worldwide sales are 4.5 million vehicles, a 3% increase (130,000 units) on 2015.This increase is less than the overall global growth of car sales (+ 4.6%). Honda, however, remains the eighth worldwide manufacturer, just behind FCA.
- Honda's global sales in 2016 break down as follows:
1. The United States is its first market, with 1.64 million vehicles (+ 3.2%), for 36% of its worldwide sales.
2. China is its second largest market, with 1.22 million vehicles (+ 22.2%) for 27% of its worldwide sales.
3. Japan is its third market with 707,000 vehicles (-2.8%), for 16% of its worldwide sales.
4. Europe is its fourth largest market, with 160,000 vehicles (+ 20.9%), for 4% of its worldwide sales.
- These four markets account for 83% of the Honda Group's worldwide sales in 2016, with 4.31 million Honda vehicles and 0.19 million Acura-brand vehicles.
- Honda's best-selling models in 2016 are HRV (725,000 units), CRV (710,000 units), Civic (665,000 units) and Accord (520,000 units). The HRV experienced the group's strongest growth last year, with global sales up 38.4%.
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