SAIC wants to re-launch the Maxus brand in Europe
- The Maxus brand of light commercial vehicles was created in 2011 by the Chinese group SAIC to replace the LDV brand that it had just acquired. LDV (Leyland Daf Vans) was formerly a part of the British Leyland Motor Corporation. Maxus was the name of a LDV light utility model sold in Europe between 2004 and 2009.
- SAIC took this model’s name to make it a brand in its own right.
- Maxus is selling light commercial vehicles in China since 2011 but none in Europe. SAIC has just decided to relaunch the Maxus brand in Europe starting in 2019. This revival, as for MG, will be achieved through the sale of 100% electric models, as SAIC does not wish to put its combustion engines in conformity with the Euro-6 standards. The light commercial vehicles that will be marketed by Maxus from 2019 in Europe will therefore be direct competitors of the 100% electric light commercial vehicles sold on this continent, such as the Nissan NV e-200 (category N1-2) which registered 3,000 sales In Europe in 2016. The first Maxus model will be the EV80 (category N1-3), already known in China, but other models could be added to the range after 2019. SAIC hopes to sell 10,000 Maxus electric LCVs every year in Europe.
- The SAIC initiative, in addition to that of Borgward or BYD, clearly shows that Chinese manufacturers want to grow in the European market through electric vehicles.
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