2016 World Hybrid (HEV) Vehicle Market
The worldwide market for non-plug-in hybrid vehicles (HEVs) grew by 5% in 2016 to 1.65 million units. The market was notably driven by the launch of the new generation Toyota Prius which accounts for nearly 25% of global sales of this non-plug-in hybrid market (400,000 units in 2016 out of a total of 1.65 million).

Sales of hybrids quadrupled worldwide between 2006 and 2016, from 0.4 million to 1.65 million units, while at the same time worldwide sales of vehicles (all engines combined) increased only  40%.

Compared to worldwide sales of battery electric vehicles (BEV) and hybrid Plug-In (PHEV), worldwide sales of hybrid vehicles (HEVs) are still much higher, but the gap between the two types of vehicles is decreasing year by year: 2.7 times more in 2016 (1.65 million compared to 0.6 million), whereas in 2014 it was 5.7 times more (1.65 million compared to 0.3 million).

In 2016, Japan accounts for 59% of the world market for hybrids, the United States 19% and Europe 13%.

The Toyota group sells more than 70% of non-plug-in hybrid vehicles globally, 1.2 million units in 2016. The Hyundai-Kia group will attempt to take a growing share of the hybrid market with the Hyundai Ioniq and the Kia Niro, as well as some 20 other new models to be launched by 2020.


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