FCA’s objectives for Alfa-Roméo will not be reached
- FCA's targets for sales of Alfa-Romeo in the years 2017-2020 will not be met. The original objective of the manufacturer was to sell 400,000 Alfa-Romeo brand models in 2018. Then this target was postponed to 2020.
- Today, it is not clear how this new goal could be achieved, given that:
1 / only 50,000 Alfa-Romeo have been sold worldwide over the 6 months of 2017.
2 / only 53 000 Alfa-Romeo have been produced on the various Italian sites over the first 6 months of 2017.
3 / The rise in cadences of the recent models Giulia and Stelvio is less rapid and less strong than expected.
- Taking into account the slow rate of growth of the Giulia and Stelvio, the brand's projections for the full year 2017 stand at 100,000 sales or even 110,000 at best.
- In three years, from 2017 to 2020, the brand should therefore increase from 100,000 to 400,000 sales. How can we find 300,000 more sales, especially since the Mito and Giulietta may not have descendants?
- The product plan announces the launch of a C-segment SUV in 2018 and an E-segment sedan in 2019. That will not be enough to reach sales of 300,000 vehicles . In the best case, Alfa-Romeo could , if the announced plan is respected, sell between 150,000 and 160,000 cars in 2020.
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