Mazda Product Plan for the North American Market
- Besides the restyling of existing models, Mazda announced that it would launch 6 new models on the North American market between 2018 and 2021, including three SUVs and three sedans.
- The next CX8 SUV has already been unveiled at the last Tokyo Motor Show (this is an extended version of the CX5). It will be marketed in 2018, as will the future Mazda 3 whose lines were unveiled at the same show.
- The announced Product Plan averages 390,000 units per year, while Mazda sales in the NAFTA region barely exceed 400,000 units (reported in 2017).
- Currently, Mazda only produces an average of 150,000 units a year in the NAFTA region, in a single plant in Mexico, which opened in 2014. Mazda was formerly producing in the United States, but the end of the partnership between Ford and Mazda led Mazda to stop production in the country in 2013.
- The gap between Mazda sales and production volumes in the NAFTA region is therefore quite large (around 250,000 units per year on average). As a result, most of Mazda's sales in this region are through imports from Japan. To meet President Donald Trump's desire to produce more in the United States, Mazda would have to build a new factory in the US, which is not in its current plans.
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