Australian Car Market (PC + LUV) 2017
- The Australian car market (PC + LUV) slowed its growth in 2017 (+ 0.6%) after having recorded a 2% increase in 2016. The number of registrations reached 1,152,000 units last year, compared with 1,145,000 units in 2016. The 1,200,000 units were not achieved as planned, and it does not appear that they will be reached in 2018. Indeed, since last summer, the Australian market trend is clearly down and the month of January 2018 shows no real improvement. There is probably no connection to the above, but all Australian-based auto factories have ceased operations in 2017. Now all auto sales are sourced from outside the country, including from Asia, Europe and South Africa.
- The leader of the Australian market in 2017 remains by far the Toyota group (which was one of the most established producers in Australia during the last twenty years). The Toyota group holds 19.6% of the market, well ahead of Hyundai-Kia (13.2%), Mazda (10.1%), GM (7.8%) and Volkswagen (7.8%). Other manufacturers are far behind (less than 7% market share). Japanese manufacturers together account for 55% of the Australian market.
- The share of light trucks (SUV, MPV, pick-up) on the Australian market has increased from 58% in 2016 to 61% in 2017. This market is gradually adopting the product preferences and features of the North American markets.
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