Baojun to become GM's best-selling brand in China
- GM is now present in China under five different brands: Buick, Chevrolet, Cadillac, Baojun and Wuling. The Baojun brand, from Wuling, is quite new since it was created in 2011. But it is on the verge of becoming the best-selling brand of the GM group. The success of Baojun is based on two factors: one linked to the low price of its models and the other linked to the fact that this brand is considered a Chinese brand, which becomes an increasingly important asset when one observes the growth of the market share of Chinese brands in China. Today, 42% of the market is occupied by Chinese manufacturers (36% for passenger cars alone, not counting Baojun, which is counted in the GM group).
- In the first two months of 2018, Baojun occupied 4.4% of the Chinese market (4.6% for Buick) against 4.1% in 2017 (4.9% for Buick). In 2017, for the first time, this brand placed two models in the top 15: the 510 SUV (sixth) and the 730 minivan (fourteenth). In the first two months of 2018, the Baojun 510 has even become the best-selling model in China.
- The success of the Baojun brand is nevertheless at the expense of the Wuling brand that sells only minivans. It is also at the expense of the Chevrolet brand that was the cheapest brand ( outside of Wuling) of the GM group in China before the arrival of the Baojun brand.
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