Mercedes leads BMW and Audi in terms of sales in 2018
- In 2017, the three premium German brands sold 6.6 million vehicles worldwide, including 2.6 million for Mercedes, 2.1 million for BMW and 1.9 million for Audi.
- In 2018, the ranking of premium German brands has not changed.
- In the first half of the current year, Mercedes, with 1.19 million sales, is still ahead of BMW (1.06 million units) and Audi (0.95 million units).
- In terms of growth, Audi is ahead of its competitors, with + 4.5%, ahead of Mercedes (+ 4%) and BMW (+ 2%) which are growing more slowly, keeping in mind that the overall global car market grew by around 3.5% in the first half of 2018.
- With the launch of the new Audi A1, Q3, Q8, new Mercedes A-Class, GLE, EQC, new BMW 3 Series, X5, Z4, the increase in Premium brand sales is nonetheless inevitable, especially as the Chinese market (world's largest market) buys more and more of this type of models, given that the 100% Chinese premium offer remains marginal, and the American competition (Cadillac, Lincoln) is not very present.
- Over full year 2018, the three German premium brands are expected to sell together nearly 7 million vehicles worldwide.
Contact us: info@inovev.com