Ford Group 2018 World Market Review
- The Ford group (Ford, Lincoln) has published its sales figures for the year 2018, which were very bad for the group. Its worldwide sales amount to 5.6 million vehicles, a 15% decrease compared to 2017. Despite this sharp drop, Ford remains the world's sixth largest automaker, behind GM and Hyundai-Kia, but ahead of Honda and Fiat-Chrysler.
- The Ford Group's worldwide sales in 2018 can be broken down as follows:
1. The United States remains Ford’s largest market, with 2.485 million vehicles, or 44% of worldwide sales (compared to 39% in 2017).
2. Europe is its second largest market, with 1.34 million vehicles, 24% of its worldwide sales (compared to 20%).
3. China is its third largest market, with 385,000 vehicles, or 7% of its worldwide sales (compared to 13%). Sales in this market fell by half in 2018, which led to a decline in the group's worldwide result.
4. South America is its fourth largest market, with 365,000 vehicles, 7% of its worldwide sales (compared to 6%).
- These four markets account for 82% of the Ford Group's worldwide sales in 2018, which are divided into 5.5 million Ford vehicles and 105,000 Lincoln vehicles. The Ford Group's best-selling models in 2018 are the Ford F-Series pick-up (1,060,000 units), Ford Kuga/Escape (540,000 units) and Ford Focus (442,000 units).
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