Inovev forecasts 250,000 new Hyundai Sonata per year
- The Hyundai-Kia group unveiled the new generation of the Sonata, its D-segment sedan. This model was not presented at the Geneva Motor Show because the Sonata is not available in Europe. Its main markets are the United States (105,000 sales), Korea (66,000 sales in 2018), China (7,000 sales), Russia (7,000 sales) and Canada (5,000 sales). These five countries make up 95% of Sonata's sales.
- The new generation Sonata aims to boost sales of Hyundai's mid-size sedan, which have collapsed since the peak of 500,000 units reached in 2012. Sales fell to 350,000 units in 2016 and barely exceeded 200,000 units in 2018. The main explanation for this collapse is the growing demand for SUVs worldwide, which has reduced the influence of sedans, and the growing disaffection of D-segment sedans in particular, which are competing with the more statutory Premium brand sedans.
- The new Sonata features a hatchback body that recalls the style of its competitors, the Toyota Camry and Honda Accord, which were renewed last year. These three sedans have traditionally been among the best-selling in the United States for the past fifteen years, replacing the equivalent models from Chevrolet (Malibu) and Ford (Fusion). Inovev expects sales volume of 250,000 units of the new Sonata to be produced equally between the US and Korea.
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