The pruning of the American sedan range has begun
- The pruning of the American sedan range that had been announced by American automakers has begun.
- The first models affected were the Buick La Crosse (which sold 15,527 units in 2018 compared to 20,161 in 2017), the Chevrolet Volt (which sold 18,306 units in 2018 compared to 20,349 in 2017),and the Ford Taurus (which sold 36,088 units in 2018 compared to 41,236 in 2017). The Chevrolet Impala (which sold 56,556 units in 2018 compared to 75,877 in 2017) and Cadillac CT6 (which sold 9,668 units in 2018 compared to 10,542 in 2017) are enjoying a respite , but their fate seems to be sealed, as their low sales volume compared to their competitors no longer justifies their survival.
- The shutdown of the Chevrolet Cruze (which sold 142,617 units in 2018 compared to 184,751 in 2017) and Ford Focus (which sold 113,345 units in 2018 compared to 158,385 in 2017) is more questionable, as these models had a good volume of sales last year and were at the heart of the American sedan market.
- The discontinuation of these models, which are especially popular with rental companies, could benefit models from Korean and Japanese generalist brands, particularly Toyota Corolla, Honda Civic, Nissan Sentra, Hyundai Elantra and Kia Forte, which already have very high sales volumes, since most are in the top 10 sedans on the market.
- American automakers want to focus on more profitable vehicles, such as SUVs and pick-ups, which account for the bulk of sales in the United States.
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