FCA’s Alfa-Romeo brand objectives will not be achieved
- There is no doubt that the objectives set by the FCA group for Alfa-Romeo will not be achieved at all over the next two or three years.
- The Mito, which was discontinued in 2018, has not been replaced. The Giulietta, born in 2010, does not seem to have a replacement in the short term. The 4C has just stopped production. The Giulia and Stelvio failed to establish themselves on the European market, the American market or the Chinese market. From 33,000 units in 2017, Giulia's worldwide sales declined to 29,000 units in 2018 and less than 20,000 in 2019. Stelvio is barely better, with 25,000 worldwide sales in 2017, 40,000 in 2018 but less than 35,000 in 2019. Finally, the launch of the E-segment sedans and SUVs (Maserati Ghibli and Levante base) was postponed to better days. Only the C-segment SUV called the Tonal SUV appears to be on the verge of industrialization, but not before 2021.
- In total, the Alfa-Roméo brand will only total 80,000 sales in 2019, at best, compared to nearly 120,000 in 2018 and nearly 160,000 in 2007, when the manufacturer's objectives were set at 200,000 and 300,000 units per year.
- Although the objectives seemed too ambitious, it is likely that the Alfa-Romeo brand would have made significant progress if the recently launched models had been more successful, if the launch projects had been respected and if the Mito and Giulietta had not been left to their fate. It is regrettable that the survival of the Alfa-Romeo brand is no longer a priority for the FCA group, which is also in the process of letting Lancia, another brand with a prestigious past, die.
Contact us: info@inovev.com