Maruti-Suzuki launches a competitor to the Renault Kwid
- The Renault Kwid, which has been on the market in India since 2015, is not really a success since it only achieved 77,000 sales in 2018 (on an Indian market of 3.4 million VPs, which represents a market share of 2.25%) compared to just over 100,000 units in 2017. In 2019, the Kwid is not expected to exceed 70,000 sales in India.
- However, India's leading automaker, Maruti-Suzuki, which has more than half of the Indian passenger car market, has announced the launch of a competitor to the Renault Kwid, called S-Presso, which, like the Renault Kwid, is a small 4-door, 4-seater SUV with a 1-litre, 68 hp gasoline engine. The line of the model, well in tune with the times, is completely different from the other Maruti-Suzuki models currently on offer in the catalogue, as well as from any Suzuki model produced in Japan.
- This new model will be offered at a very low price (less than 5,000 euros), in order to compete directly with the Renault Kwid. The manufacturer refers to a local rate equivalent to 4,788 euros, while a Renault Kwid is priced at 3,756 euros.
- In order to counter this new car launched by Maruti-Suzuki and boost Kwid sales, Renault has planned to restyle its own model in 2020, which should be slightly more expensive than the current one.
- No sales target has been communicated by Maruti-Suzuki for the S-Presso, but the manufacturer would like to quickly exceed Renault Kwid sales despite a slightly higher price.
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