Global sales of pick-up continue to grow in 2019
- In a shrinking global automotive market, notably due to the decline in the Chinese market, the pick-up market continues to grow (+ 2% in the first half of 2019), even though this market still represents only 6.6% of worldwide vehicle sales (compared to 6.0% in 2018).
- Pick-up sales reached 2.57 million units between January and June 2019, with a high concentration in the United States (57% of global pickup sales). In this market, the category of large pick-ups (full size) is the most popular, with main actors as Ford Series F, Dodge Ram, Chevrolet Silverado, GMC Sierra and at a lower level the Toyota Tundra and Nissan Titan. This category accounts for nearly 80% of pick-up sales in the United States, nearly 15% of the US market. Pick-up sales in all segments account for a total of 18% of the US market.
- By comparison, they represent 14% of the Latin America market (South and Central America), 20% in Southeast Asia, 21% in Australia and 24% in South Africa. But in these regions, the best selling models are in the category of mid-range pickups (Toyota Hilux, Nissan Navara, Mitsubishi L200, Isuzu D-Max, Ford Ranger, Chevrolet Colorado).
- In Europe, pick-ups are not very popular, with a market share of only 1% of vehicle sales.
- The United States and Thailand remain the two leading producers of pickup trucks.
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