The future PSA-FCA group will have to manage 14 different brands
- The PSA-FCA merger will enable the world's fourth largest group to have 14 different brands, more than the number of brands present in the Volkswagen Group. These brands will be: Peugeot, Citroen, DS, Opel, Vauxhall, Fiat, Alfa-Romeo, Lancia, Maserati, Abarth, Jeep, Dodge, Ram and Chrysler.
- On these 14 brands, four have exceeded one million sales in 2018 (Peugeot, Citroën, Fiat, Jeep). Four brands are considered Premium brands (Alfa-Romeo, Lancia, Maserati, Abarth) and produce less than 100,000 units per year.
- The new group has 22 different platforms including 14 used on FCA models and 8 PSA models. One of the first project will be to reduce the number of platforms and replace several (old) FCA platforms by the more modern PSA ones, essentially CMP and EMP2 named platforms. The group will create new Fiat models based on PSA platforms. This evolution will also open the possibility to electrify some models of FCA, today to impossible to electrify, due to lack of appropriate platform.
- The platforms of the large Jeep and Ram pickups will remain more or less similar, while those of the Chrysler 300 and Dodge Charger / Challenger, reminiscence from the DaimlerChrysler group, will be cancelled.
- On the other hand, the “Giorgio” platform (with longitudinal engine) which is used today by Alfa-Romeo and Maserati, could be used for future Peugeot, Citroën and DS high-range models, and also for the possible renewed of Chrysler 300 and Dodge Charger / Challenger.
- It is to note that the Ferrari brand is no longer part of the FCA group since 2016.
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