Australian market (PC+LUV) fell 7.8% in 2019
- The Australian automobile market (PC+LUV) declined by 7.8% in 2019 to 1.025 million units. The current market level is therefore moving away from the 2016 sales peak (1.178 million units) and returns to the level of the period 2005-2011. Australia is part of a global context of declining world sales in 2019, excluding Brazil (which experienced a slight increase) and Argentina or Turkey (which experienced a very large decline).
- Australia adds to the problem of declining market, the end of its automobile industry in 2017. Today, all sales made in Australia are therefore imported, mainly from nearby Asia.
- Japanese brands occupy 54% of the Australian market in 2019, including 21% for the leader Toyota, 9% for Mazda and 8% for Mitsubishi. Ex-leaders GM and Ford retain only 10% of the market, including 6% for Ford and 4% for GM. It is to remind that GM is the owner of the Holden brand since 1931. This brand, which fell to 4% of the Australian market in 2019 (its only market), could disappear in the short term.
- SUVs get 46% of the Australian market in 2019 compared to 44% in 2018, which is one of the highest proportions in the world, comparable to those observed in Canada or the United States.
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