Inovev forecast 15,000 units per year of the new DS 9
- The brand DS (premium brand of the PSA group) has unveiled its new model, the DS 9, a sedan positioned between the D and E segments by its dimensions. Actually, the DS 9 is 4.93m long while a Mercedes C-Class is 4.68m and a Mercedes E-Class is 4.92m. This latest DS model is based on the EMP2 platform (also used by the Peugeot 508) but stretched out by about twenty centimetres.
- Today DS portfolio is only composed of two SUVs DS 3 Crossback(launched in 2018) and DS 7 Crossback(launched in 2017) as the DS 3 sedan was ended at the end of last year, after the DS 4 and DS 5. The DS product range is undergoing reconstruction and should be enriched with new models in 2021 and 2022.
- The DS 9 will be produced only in China, with Dongfeng, probably because China is supposed to become the first market for this car.
- The DS 9 will initially be powered by plug-in hybrid engines, branded “E-Tense”, using the thermal four-cylinder 1.6 petrol engine mounted on the Peugeot 508, 3008 and 5008, and DS 7 Crossback. In addition, the electric power will deliver various power (225hp, 250hp or 360hp) according to the configuration. In the most powerful specification, the DS 9 becomes an all-wheel drive.
- According to Inovev, the DS 9 could be sold at 15,000 units worldwide, 2/3 in China and 1/3 in Europe. Certainly a low volume but a more realistic tentative to exist in an hyper competitive premium market.
- Note: this analysis and the related forecast have been constructed before the COVID-19 crisis.
The objective is to provide objective information regarding the activities of carmakers.
The objective is to provide objective information regarding the activities of carmakers.
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