Mercedes to launch the EQB SUV (C-segment BEV) in 2021
- After the EQC (D-segment SUV launched in 2019) and the EQV (E-segment minivan launched in 2020), Mercedes has announced that it is marketing the EQA (C-segment SUV), EQE (E-segment SUV), EQS ( F-segment sedan) in 2021, to which will be added the EQB (C-segment SUV) derived from the GLB SUV launched in 2019 and which will be produced in Mexico (alongside the GLB).
- The construction of the BEV range of Mercedes is therefore in the process of being carried out, and six different models will therefore be proposed to customers at the end of 2021, including four SUVs, a minivan and a sedan. The Stuttgart carmaker has clearly favored the choice of the SUV to extend its range of electric vehicles.
- The EQB is not promised at high sales volumes (probably around 25,000 units per year), implying that the entire EQ range of Mercedes will be very marginal in the overall production of the carmaker. By adding together the volumes estimated by Inovev for each of these six models, we arrive at a total volume of 85,000 units per year before 2025, or only 3.5% of all Mercedes production.
- Mercedes is therefore approaching this electric vehicle market with the same strategy as for other markets that have been developed in recent decades, such as the SUV market. The German carmaker is developing first through the upper segments and vehicles with higher added value (SUV, F segment) before gradually expanding in the future to lower segments.
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