Renault’s new management redefines the future of Alpine
- A few months ago, the future of the Alpine brand, relaunched by the former management of Renault in 2018 (after 23 years of non-activity), seemed threatened since the carmaker had announced the upcoming closure of the Dieppe plant which could let suppose that the production of the Alpine would be stopped there.
- Since then, the new management of Renault has completely changed these plans, considering that the Alpine brand had great potential and that it could become a Premium brand of the same size as a brand like Porsche in the Volkswagen group.
- Firstly, Formula 1 cars will no longer be named Renault but Alpine, as in the 1960s and 1970s, in order to promote the brand especially abroad. The sportiness of the Alpine brand (acquired in the 1960s and 1970s) gives it legitimacy to compete with brands such as Ferrari, Mercedes or Porsche.
- Secondly, a new product plan will be implemented, with new products announced, as an SUV and an electric sedan. The Alpine A110 should follow the same path as the Porsche 911, meaning to be the first step of a range with the objective to be an attractive brand competing with international premium carmakers.
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