Daihatsu remains the biggest "kei cars" producer
- Subsidiary of the Toyota group, the firm Daihatsu remains to this day the largest producer of "kei cars", a segment of vehicles less than 3.40 m in length and which benefit from tax and advantages in Japan (in particular free parking in large cities ) and which represent a third of the Japanese automotive market. These vehicles can be assimilated to European A-segment cars.
- In 2019, the Daihatsu brand sold 837,973 passenger cars worldwide (representing a decrease of 1% compared to 2018), sold mainly in Japan and Indonesia, since the brand has withdrawn from other markets for several years. Japan now accounts for 79% of its global sales and Indonesia 21%. To these sales must be added the 240,341 cars sold in Malaysia under the independent brand Perodua.
- Daihatsu still places two or three models in the Japanese Top 10. In 2019, for example, the brand (which at the time occupied 13% of the Japanese market) placed the Tanto in second place (175,292 units), the Move in fifth place (122,835 units) and the Mira in tenth place (94 545 units), these three models alone accounting for nearly half of the brand's sales.
- Daihatsu now offers 16 different models on the Japanese market, only two of which are not "kei cars", took in the Toyota range by the way. The first is the Altis, a rebadged and renamed Toyota Camry, and the second, the Mebiusis a rebadged and renamed Prius.
These two models only experience an extremely small distribution, as Daihatsu's clientele is traditionally focused on "kei cars", such as Suzuki's (696,000 sales in 2019, excluding Maruti in India).
These two models only experience an extremely small distribution, as Daihatsu's clientele is traditionally focused on "kei cars", such as Suzuki's (696,000 sales in 2019, excluding Maruti in India).
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