The 20 best-selling models in Japan by model (9 months 2020)
- In a Japanese passenger car market down 18.1% over the first nine months of 2020 (compared to the same period of 2019), the Honda N BOX remains the best-selling car (150,820 units), ahead of the Suzuki Spacia, Daihatsu Tanto and Toyota Raize. Three cars from the “Kei cars” segment therefore occupy the first three places in the Japanese Top 20. This segment now represents 33.3% of the Japanese market and 11 models of this segment are among those in the Top 20.
- On the other hand, SUVs represent a small share of registrations in Japan, since they do not exceed 18.5% of the market share, a much lower share than what we see in Europe, China or the United States.
- The Japanese customers prefer small A-segment cars to SUVs. A-segment cars (or kei cars) thus represent a share three times greater in Japan than in Europe, and even more important compared to registrations made in the United States or China. As in China, pick-ups make confidential sales in Japan, but minivans/MPVs still attract the market (15% of Japanese registrations).
- The Toyota group remains by far the leader of the Japanese market, with 46% market share, ahead of Honda (15%), Suzuki (14%), Nissan (12%), Mazda (4%) and Subaru (3% ). These Japanese groups represent 94% of registrations made in Japan. Imports therefore represent 6% of the Japanese market in 2020, a stable proportion compared to 2019 and very low compared to those recorded in Europe or the United States. Only China imports are even lower than Japan (5% of its registrations).
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