Nissan halted production of Datsun in Russia
- The Renault-Nissan group is made up of two very distinct entities: the Renault group (Renault, Dacia, Samsung, Alpine, Lada) and the Nissan group (Nissan, Infiniti, Datsun, Mitsubishi). It was in 2013 that Nissan wanted to acquire a low-cost brand like Renault had done with Dacia.
- The Datsun brand - which had already been in operation between 1913 and 1983 - was therefore reused from 2014 in very specific markets, such as India and Russia. In India, the Datsun Go and Go + were based on the Indian Micra platform, while in Russia the Datsun on-Do and mi-Do were based on the LadaGranta and LadaKalina respectively. These sharing of platforms, bodies and engines made it possible to practice very low selling prices, since they were in fact cars already on the market and simply rebadged. This strategy has not been understood by customers who have not been won over by Datsun brand models, neither in India nor in Russia. Only 152,000 Datsun have been produced in Russia in seven years, or less than 22,000 per year. In India, Datsun had a somewhat greater distribution, with 215,000 units produced in seven years, or nearly 31,000 per year, a very small quantity compared to the Indian market as a whole.
- Nissan therefore decided to discontinue the Datsun brand in Russia and India due to lack of sufficient demand. The production of Datsun carried out at the Togliatti site in Russia was stopped in December 2020. That of the Datsun in India will be stopped in 2021, including the Redi-Go launched in 2016 which was derived from the Renault Kwid.
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