Summary of premium car sales in the USA in 2020
- In an American light vehicles market (passenger cars and light utility vehicles) down 14.7% in 2020 compared to 2019, Premium carmakers represented 14% of registrations against 13% in 2019. The overall volume of premium car sales nevertheless fell by 11.8% in 2020 compared to 2019, to 1,985,919 units compared to 2,251,580 the previous year.
- Most of the Premium brands have seen their sales decline in this market last year, except Tesla (+ 14.9%), Volvo (+ 1.8%) and Alfa-Romeo (+ 1.6%). Tesla is the brand that saw its sales increase the most, thanks to the Model 3 and Y. The largest drops were recorded by Infiniti (-32.5%), Jaguar (-42.1%) and Genesis (-22, 8%). For these three brands, the decline is very worrying, but it is perhaps even more for Genesis which is a young brand created in 2015 and whose future seems uncertain.
- The BMW brand is the leader of the premium market in the United States in 2020, as in 2019, with a market share of 14% in this category, ahead of the Japanese Lexus (a subsidiary of Toyota), with a share of 13.8% and Mercedes, with a share of 13.8% as well. Tesla is positioned behind these three brands (10.4%) and ahead of Audi (subsidiary of Volkswagen), with 9.4% market share in this category and Acura (subsidiary of Honda), with a share of 6.9% .
- Cadillac (a GM subsidiary) now occupies only 6.5% of this market, ahead of Volvo (5.5%), Lincoln (5.3%) and Infiniti (4%) which has fallen significantly, as we saw it, no doubt paying the discontinuation of its iconic FX model.
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