Inovev forecasts 100,000 units per year of new Ford Maverick pickup
- Ford has just unveiled a new compact-sized pickup, which will be the carmaker's third pickup, shorter by 80 centimetres than the F-Series and 30 centimetres than the Ranger. The Maverick (which takes the name of older Ford models) is more in the Hyundai Santa Cruz market in terms of dimensions, at 5.00 m long.
- Unlike all larger pickups, the Maverick is built on a monocoque structure, instead of a ladder frame, an older design taken from the heavy-duty class. It is indeed based on the Ford Bronco.
- The Ford Maverick will only be available as a four-door cab, there will be no two-door cab like most pickups. The big thing about the Maverick is that it comes standard with a 2.5-liter hybrid gasoline engine producing 190 hp. This version is front-wheel drive and not all-wheel drive. The most powerful version, equipped with a 2.0-liter EcoBoost engine developing 250 hp, will be all-wheel drive.
- Ford, which has eliminated the production of all its sedans on the North American, is therefore now focusing on the SUV and pick-up segment. Creating a third category of targeted “entry-level” pickup is not a success guaranty, as compact pickups have never seen long-term success in North America. Inovev therefore forecasts a volume of 100,000 sales per year of the new Ford Maverick, a figure significantly lower than those recorded by the F-Series and Ranger.
- The Ford Maverick will be produced at the Mexican Hermosillo plant, alongside the Ford Bronco and Mustang Mach E.
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