The Tesla Model 3 sold better than the Renault Zoe in France in the first half of 2021
- The Tesla Model 3 sold better than the Renault Zoé in France in the first half of 2021, with 13,084 units compared to 11,652 for the French model. This result seems minor, but it reveals a stagnation of the French brand which had been the pioneer in battery electric vehicle in the 21st century, and which had managed to gradually impose the Zoé on the French market. Renault therefore had the opportunity to develop the electric car market to its own benefit thanks to the lead it had taken in this market, against its competitors.
- This situation shows that under the current conditions of the electric vehicle market, the first customers are moving towards the higher category, meaning from the D-segment, while B-segment, apart from company vehicles or the second house vehicle, does not has not yet convinced a large number of customers, a consequence of an access price that is too high for this segment.
- At the European level, the sales gap between the two cars is even greater as there are 65,348 Tesla Model 3 sold in the first half of 2021 in Europe against 31,411 Renault Zoé.
- Despite that, the Renault Zoe remains the most produced electric car in Europe in the first half of 2021, with 31,411 units, ahead of the Volkswagen ID3 (30,334 units), Volkswagen ID4 (24,361 units), Hyundai Kona EV (21,354 units), Peugeot e-208 (19,141 units), Volkswagen e-Up (17,883 units), Fiat 500 e (17,514 units) and Nissan Leaf (15,562 units).
- But this situation may not last with the ramp-up of Volkswagen ID3 and ID4 which are not yet on highest sales rate. Regarding the electric Renault Twingo, it does not seem that it took customers from the Zoe, its sales being too low (7,557 units) and its dimensions being smaller than those of the Zoe, thus targeting another category of buyers.
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