Inovev forecasts 50,000 units per year of the new BMW Active Tourer
- Even if mainstream carmakers are gradually leaving the MPV market, Premium BMW and Mercedes carmakers continue to sell models in this segment. Ford has phased out its B-Max (B-segment) and C-Max (C-segment) and plans to phase out its S-Max and Galaxy (D-segment) next year. Opel has discontinued its Meriva (B-segment) and Zafira (C-segment). Fiat has discontinued its Idea (B-segment) and Multipla(C-segment) since a long time. Renault will end its Scénic and Espace next year. Citroën is preparing to discontinue its C4 Space Tourer (C-segment). Also, Volkswagen will stop its Touran and Sharan next year. Indeed, the MPV market is shrinking.
- Mercedes renewed its B-Class in 2019, but its sales are much lower than the old generation: 95,010 units in 2019 and 51,128 in 2020, against 128,247 in 2018. At BMW, even if sales of the Active Tourer fell to 35,284 units in 2020, against 76,958 in 2019 and 95,972 in 2018, the Bavarian carmaker still believes in this market by launching a second generation of the model.
- Given the success of SUVs in all markets - including those for the BMW brand - and the slow but irreversible growth in sales of electric vehicles, it is likely that the new BMW Active Tourer will attract only a small customer base, especially as this model will not have a fully electric motorisation but only a plug-in hybrid motorisation of 242 hp. In addition, it will be available in a 168 hp 1.5 petrol version and a 148 hp 2.0 diesel version. Inovev forecasts 50,000 annual sales of the new BMW Active Tourer.
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