Great Wall is preparing its new entry into the European market
- After a first attempt to enter the European market, via an assembly plant in Bulgaria (Lovech) which only operated from 2012 to 2016 and whose main product was a pick-up with a thermal engine which has not really found its market, as out of nearly 20,000 units produced in four years, only half would have found buyers in Europe, especially in Bulgaria. The Lovech factory closed in 2016 and the sale of unsold models continued for several years.
- The carmaker Great Wall now intends to return to the European market in 2022, with two new cars, the first one will be fully electric (Ora Cat) and the second a plug-in hybrid (Wey Coffee).
- The Ora Cat is a 4.23 m long B-segment four-door sedan (17 centimetres longer than a Peugeot 208) with a full electric engine and two battery powers allowing a range of 300 km or 400 km, according to the WLTP cycle. This model will be offered at a price of around 30,000 euros, which is slightly less than a Peugeot e-208 (32,700 euros) or a Renault Zoé (32,500 to 34,800 euros) but more than a Renault Twingo ZE (21 500 euros), from a sub-segment.
- The Wey Coffee is an D-segment plug-in hybrid SUV of 4.87 m long (30 centimetres more than a DS 7 Crossback and 25 centimetres more than a Toyota RAV4) priced at 50,000 euros, either cheaper than a DS 7 Crossback PHEV (50,800 to 56,300 euros) or a Toyota RAV4 PHEV (52,650 euros). While most plug-in hybrid models range between 15 kWh of capacity, the Wey Coffee comes with a 42 kWh pack.
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